san holo

Why Does EDM Twitter Have (%) In Their Names? San Holo’s % Blessed Explained

It all started back at EDC Las Vegas this past year when San Holo told the crowd to stay vibrant… it was at that point that his fans decided to take it upon themselves and make “vibrant” a thing, but San Holo has now taken it so much further and incorporated it as part of his branding.

Earlier this month, a full stay vibrant page appeared on his website, explaining the ethos behind the phrase and what it means to him and to fans.

It all started with me searching for a word to express a certain feeling.
A feeling that hit me while being surrounded by great energy. The only word that came close to describing this feeling was ‘vibrant’.
For some reason, it captured almost everything I wanted to say and it stuck with me.
Staying vibrant became a part of my mindset.
Of course, not all days are equally vibrant… Embracing the fact that life is all about ups and downs is very important.
Telling people how you feel is not always easy. When I try to express what I really feel, words rarely seem to capture the essence. Most feelings are so much bigger than words could ever describe. Using the percentage % seems like the perfect way to express how I feel without putting it into words.
People have been asking a lot of questions about ‘stay vibrant’, so I put together a little FAQ. I hope this helps you to stay vibrant and keep

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